SWIGGY
Moments
Swiggy is one of the two largest food delivery/quick commerce companies in 🇮🇳 India with over 20 million monthly users, valued at $10 billion
category
Partnership led growth
my role
Product Designer
team
1 PM, 1 PD, 8+ engineers + more
What?
Mystery box is a construct to activate regular users of one Business vertical in another Business vertical
Why?
Coupons have reached a saturation point in the product, People want exclusivity subconsciously
Users who use coupons have a retention rate 1.5 X greater than those who don’t
But why are people not using coupons?
Primary qualitative research
Solutioning
Coupons will work if we:
Make sure they are coming from the appropriate channels
Make the experience of getting the coupon exclusive
Carry forward relevant context
Find homogeneous groups and curate exclusive offers for them
Find homogeneous groups and curate exclusive offers for them
Regular Swiggy user
New to Swiggy user
Regular Swiggy user
New to Swiggy user
Usecases
For premium societies
For bulk
employee gifting
For micro influencers
For tech parks
Visual explorations
Positive Impact
Negative Impact
What’s next?
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SWIGGY
Moments
Swiggy is one of the two largest food delivery/quick commerce companies
in 🇮🇳 India with over 20 million monthly users, valued at $10 billion